Rental: the perfect use case for reusable packaging

When a company ships a rental product, the economic and environmental benefits of reusability become clear. The rental model naturally creates the ideal two-way flow for making sustainable packaging profitable.

The absurdity of disposable cardboard for rentals

In a traditional rental system, each shipment generates two cardboard boxes: one for shipping to the customer and another for returning the rented product. This approach represents considerable economic and environmental waste. Cardboard, even when 80% recyclable, produces 15 grams of CO2 equivalent per unit, four times more than traditional plastic packaging.

Doubling these impacts for each rental transaction makes the model particularly inefficient. Rental companies then find themselves in the paradoxical situation of continually spending money on disposable packaging for products designed to be reused.

The economic logic of reusable products

Reusable packaging reaches its break-even point much faster in rental where transport is bidirectional.

Companies specializing in rentals can thus significantly reduce their packaging costs starting from the third use cycle. These savings increase over time, as durable packaging can withstand up to 100 uses without maintenance.

Optimizing return flows

Rental naturally solves the main challenge of reusable packaging: organizing the return flow. Unlike traditional sales where returning packaging requires specific logistics, rental integrates this step into its normal process.

This integration optimizes collection routes and pools transport costs. Companies can thus benefit from economies of scale in reverse logistics, transforming a cost into a competitive advantage.

The regulatory impact

The AGEC law progressively requires companies to integrate reusable packaging: 5 to 7% depending on turnover by 2025, then 10% for all in 2027. At the European level, the objectives are even more ambitious with 10% reusable packaging required in 2030 and 50% in 2040.

Rental companies have a natural advantage in complying with these obligations, as their business model aligns perfectly with regulatory requirements.

Woopak, your partner in transition

At Woopak, we understand that rental is the ideal application for reusable packaging. Our foldable and customizable solutions perfectly adapt to the needs of rental companies, enabling complete optimization of logistics flows.

Our boxes, designed for hundreds of uses, transform recurring packaging costs into a sustainable investment. With our integrated tracking system, you have complete control over your packaging turnover and optimize its use across your entire network.

Leasing and reusable packaging form a winning combination, blending economic performance with environmental responsibility. This natural synergy makes leasing the perfect testing ground for demonstrating the viability of sustainable packaging solutions on a large scale.